The Vital State
Privacy Policy
Last updated 21 September 2026
This policy explains what personal information The Vital State collects when you use thevitalstate.com, why we collect it, who we share it with, and the choices you have. We have tried to write it plainly. If anything is unclear, email us at hello@thevitalstate.com.
1. Who we are
The Vital State ("we", "us") is an independent wellness publication at thevitalstate.com. We write about the biology of feeling well and recommend a small number of products.
We are an affiliate of MarketPlace Global. When you buy a product we recommend, you complete the purchase on MarketPlace Global's own website, and we may earn a commission. We never see or handle your payment details.
2. What we collect
Information you give us
- Email address, when you request our guide or subscribe to our newsletter.
- First name, if you choose to provide it.
- Mobile number and its country, if you choose to provide it.
- A record of your consent to receive text messages, including when it was given.
- Anything you send us, such as replies to our emails or texts.
Information collected automatically
- Usage information: pages you visit, buttons you click, how you move through the site, and the device, browser and operating system you use.
- Session recordings: we record how visitors interact with our pages so we can find and fix problems. Text typed into form fields is masked and not recorded.
- Campaign information: if you arrive from an ad or link, the campaign details attached to that link (for example, which ad you clicked).
- Approximate location: the country your connection comes from, worked out from your IP address. We use it to preselect the country code on our phone number field. We do not store your IP address for this.
What we do not collect
We do not collect payment card details, and we do not ask for health information. Purchases are handled entirely by MarketPlace Global.
3. How we use it
- To send you the guide you asked for.
- To send our newsletter and emails about the products we recommend. Every email has an unsubscribe link.
- To send you text messages, only if you gave us your mobile number and agreed to receive them (see below).
- To reply when you contact us.
- To understand how the site is used, and to fix and improve it.
- To measure whether our advertising works, and to show our ads to people likely to find them useful.
- To comply with the law and protect our rights.
We do not sell your personal information, and we do not rent or trade our lists.
4. Text messages
If you enter your mobile number, you agree to receive recurring automated marketing text messages from The Vital State about our guide and the products we recommend. Consent is not a condition of any purchase.
- Message frequency varies.
- Message and data rates may apply.
- Reply STOP at any time to opt out. Reply HELP for help, or email hello@thevitalstate.com.
- Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are never shared with or sold to third parties. We only share your mobile number with the service providers that send our messages on our behalf.
7. Where it is stored
We are based in Australia, but our service providers store and process information overseas. Your information is held mainly in the United States and South Korea. We choose established providers that protect information to a standard comparable to Australian privacy law, but by using the site you acknowledge your information will be handled outside your own country.
8. How long we keep it
We keep your details for as long as you stay subscribed or in contact with us. If you unsubscribe, we keep a record that you opted out so we do not contact you again. If you ask us to delete your information, we will, unless we need to keep something to meet a legal obligation. Analytics data is kept for as long as it is useful for improving the site.
9. Your choices and rights
- Stop emails: use the unsubscribe link in any email.
- Stop texts: reply STOP to any message.
- See, correct or delete your information: email hello@thevitalstate.com. We will respond within 30 days, and we may need to confirm your identity first.
We offer these choices to everyone, wherever you live. Depending on where you live, you may have additional rights under local law, and we will honour them.
If you are unhappy with how we have handled your information, please contact us first so we can try to fix it. If you are in Australia and we cannot resolve it, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.
10. Security
We take reasonable steps to protect your information, including encrypted connections across the site and a database that visitors can write sign-ups to but cannot read. No method of storing or sending information online is completely secure, so we cannot guarantee absolute security.
11. Children
Our site and the products we recommend are intended for adults. We do not knowingly collect information from anyone under 18. If you believe a child has given us their details, email us and we will delete them.
12. Changes and contact
We may update this policy as the site changes. When we do, we will change the date at the top of this page, and for significant changes we will let subscribers know by email.
Questions, requests or complaints: hello@thevitalstate.com.